Our story began with a simple belief — that buying wholesale should be easy, transparent, and built on trust.
Founded in Newark, Delaware, Better Prices Wholesale started as a small family-run operation with a clear goal: to deliver high-quality personal care, wellness, and household products at prices that make sense.

Our Mission
To make wholesale buying simple, affordable, and trustworthy — so our partners can focus on growing their business with confidence.

Our Vision
To become a leading wholesale distributor known for excellence in service, sustainable growth, and community support.

Core Values

  • Community: We give back by creating local jobs and supporting equal opportunities.
  • Integrity: We believe in doing business honestly and delivering on every promise.
  • Reliability: We’re dependable — from product quality to on-time delivery.
  • Partnership: We succeed when our customers succeed.
  • Innovation: We adapt to the evolving digital marketplace to serve you better.